Grow my Money : Pascale Helyar-Moray OAM

Sub11 Uncovered: Amplifying Innovation

• Chris Titley interviews Pascale Helyar-Moray OAM founder of Grow My Money, about her recent recognition and the business's evolution.
• Helyar-Moray received the Medal of the Order of Australia (OAM) for services to business and women's affairs, an honor published in the 2024 Australia Day Honours List.
• She describes the surprise of her nomination and the challenging embargo period before the official announcement.
• Helyar-Moray founded Grow My Money (previously Super Rewards) to address the issue of women retiring into poverty due to systemic design deficits in the superannuation system.
• The platform offers cashback from everyday spending into superannuation or mortgage accounts, providing a form of future sustainable wealth creation.
• The business has expanded from 100 to 500 online retailers and includes card-linking for in-store purchases, with a clear proposition that appeals to retailers and users.
• Helyar-Moray provides an example of how the platform works: a $1000 spend at a participating retailer could result in $20 cashback, which can be directed to superannuation or mortgage payments.
• The company aims to build brand awareness and user base through direct-to-user strategies and corporate partnerships.
• Helyar-Moray shares the potential long-term impact of cashback, with $1771 in cashback potentially growing to $55,000 in 25 years, providing significant financial benefits for retirement.