S1E05 - Mikel Ellcessor: How We Got Radiolab Listeners To Pay For $80,000 Episodes Supercasters podcast

S1E05 - Mikel Ellcessor: How We Got Radiolab Listeners to Pay for $80,000 Episodes

4y ago 42:59

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In this episode, we talked with Mikel Ellcessor, an independent producer who has an incredible track record of helping teams form their original podcast strategy.

As Co-Founder of the critically acclaimed Radiolab podcast, a two-time Peabody award winner that focuses on the investigation of big ideas told through sounds and stories, he was in charge of monetization and helped raise over $6M direct from listeners.

He now helps teams build their content, communication and monetization strategies through his company Limina House. He can be found on Twitter @mikelellcessor.

We talked about:

The difficulty of attracting advertisers for creators
The birth of Radiolab, the critically acclaimed podcast
Why the future is paying for podcasts according to Mikel
Tips to raise money through fundraising, events and more from Radiolab
Radiolab's tribe and the power of a podcast community

Subscribe to our FREE premium feed to hear bonus content instantly, including Mikel talking specifics about raising $6 million from listeners, how to figure out what they want and how to create a compelling ask.

Enjoy!

Timestamps

2:00 Into the world of radio from 14 years old: Mikel's background
4:45 The slow uptake of radio to podcasting
7:10 Creators find it difficult to attract advertising
8:41 How Radiolab started post 9/11
12:46 Radiolab's slow, organic growth
14:21 Finding your true self through podcasting
17:17 Being in the lives of incredibly talented people and how to share that excitement
20:12 The future is paying for podcasts, Mikel Ellcessor explains why
22:57 Be clear and specific about what you're fundraising for
27:21 Interrogate your own relationship with money
29:38 Don't waste your listener's time
31:23 The reason why people give you money
36:16 Trying out events to monetize Radiolab
38:06 Radiolab's tribe and the power of a podcast community

Link

31 episode