Driving Change Forward: How to Achieve Buy-in as a Marketing Leader (with Meagen Eisenberg, CMO at Lacework)

Supermanagers

👉 Check out the episode resources here: https://fellow.app/supermanagers/meagen-eisenberg-lacework-driving-change-forward-how-to-achieve-buy-in-as-a-marketing-leader/

Getting buy-in from your team can be a difficult task.

Getting buy-in from those who aren’t your direct reports? Nearly impossible.

In episode #156, Meagen explains the importance of being able to influence those who you collaborate with outside of your team and how to collaborate across functions within your organization effectively.

Meagen Eisenberg is currently the Chief Marketing Officer of Lacework. She also has previous CMO experience from working in this role at both TripActions and MongoDB. She is also a board member for G2 and has acted as an advisor for companies like Loom and Productboard.

Tune in to hear all about Meagen’s leadership journey and the lessons learned along the way!

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TIME-STAMPED SHOW NOTES:

[03:15] Early mistakes - give feedback in real time

[08:20] Roleplaying feedback

[12:12] Communicating during exits

[19:02] Technology overload

[23:06] Collaboration across functions

[26:50] Systematic culture of feedback

[34:00] Leveraging various aliases

RESOURCES MENTIONED IN THIS EPISODE:

• Connect with Meagen on LinkedIn

• Follow Meagen on Twitter

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