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#243 How To Sell A Technical Product
Manage episode 393655462 series 2952090
Konten disediakan oleh Dancho Dimkov. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dancho Dimkov atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Today, we're diving into the world of selling technical products. Based on my recent gig mentoring agri-tech startups, I share some secrets on how to get results when your sales pitch involves complex technicalities.
Sharing my real-life example with a consultancy selling agile frameworks, I have some great insights about the challenges faced by sales teams that lack strong technical backgrounds. Here's the thing! Instead of selling directly to tech experts, I suggest a CEO-focused strategy. But, what is a CEO-focused strategy? Tune in to find out and have a new perspective on technical sales. It's a game-changer, trust me! 😉 Cheers, and let's make 2024 epic! 🚀🍻
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