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Consumer Perception: How to Craft a Credible Sustainability Message in a Complex Market with Suzanne Shelton from Shelton Group
Manage episode 388402330 series 2945316
Konten disediakan oleh Tad Radzinski. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tad Radzinski atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
A good marketing plan should include communication about your company’s sustainability efforts. In this episode, Tad and Julianna sit down with Suzanne Shelton, CEO of Shelton Group, an ERM Group Company, to discuss the consumer research studies Shelton Group has been conducting for the past 17 years, the results of their recently published report The Buzz on Buzzwords: Seven Years Later, the biggest challenges companies have in marketing their sustainability efforts, best practices for communicating sustainability goals and achievements such as third-party certified products and facilities, how companies should handle not hitting a goal. and more.
Interested in submitting a question for Tad to answer on an upcoming episode? Click the link below and scroll to the bottom of the page!
SHOW NOTES: https://www.tadradzinski.com/tad-talks-sustainability-podcast/episode35-consumer-perception-sustainability
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