What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)

Talk Copy to Me | Content + Copywriting Podcast

Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone.
In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you.
By the end of this episode, I'm hoping you'll feel as if you have the know-how necessary to make your brand's voice impossible to ignore.
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EPISODE 136.
Read the show notes and view the full transcript here:
https://erinollila.com/what-is-brand-messaging-episode/
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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

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