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#124: Marcus Cauchi - The Sale Is A Symptom of The Relationship
Manage episode 373203644 series 3499188
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Marcus Cauchi, CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases.
“No one buys products, people pay for and rent outcomes.”
“Selling is helping people get their needs met.”
Sign-up for his exclusive webinar if you're selling a complex, high-value solution for mid-market and enterprise clients:
Email Marcus@laughs-last.com with the subject line "Tea Time with Tech Marketing Leaders Webinar" and tell him why you're interested and any initial questions. He will choose 6-8 companies based on whom he feels he can help the most.
Recommended Reading:
Bob Moesta - Demand-Side Sales 101
Charles H. Green - Trust-Based Selling
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