Crack the Email Code with Jose Ángel Mateos From Acumbamail & JaMarr John Johnson: Strategies for Improving Deliverability and Engagement
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They discuss the role of email deliverability, emphasizing the importance of having a quality list and engaged subscribers. The conversation also touches on the impact of companies like Gmail and Apple on email deliverability scores, and the challenges of false positives in determining email opens.
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80 episode