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Konten disediakan oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon

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Manage episode 291908822 series 2922782
Konten disediakan oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!
  continue reading

29 episode

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iconBagikan
 
Manage episode 291908822 series 2922782
Konten disediakan oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!
  continue reading

29 episode

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