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Founder and Chief MEHscapologist at Total Growth Ownership
Manage episode 363581770 series 3303837
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Matt Hodgkinson is a consultant who assists B2B organisations in breaking out of the humdrum and injecting excitement into their positioning and marketing.
He talks about the concept of MEHscapology, which is the idea of escaping the MEH of business. Matt emphasises the necessity of being unique and transparent about what you discuss in order to stand out and capture someone's attention.
Matt also talks about how important it is to target the appropriate people and make them feel like they've never heard or seen anything like it before. He stresses the need of using several languages and matching the buyer's speed.
According to Matt, positioning is about people's perceptions, which is the prism through which ideal purchasers evaluate a value proposition. He strongly opposes mass outreach methods like dripify and duck soup and offers a new way.
Matt also addresses the significance of engagement metrics and advocates discontinuing paid outreach until they find an organic avenue that works for them.
Where to reach them:
Matt on LinkedIn: https://www.linkedin.com/in/matthodkinson/
MEHscapalogy: https://amzn.to/42D0jF8
Total Growth Ownership; https://totalgrowthownership.com/
How to ask for case studies by Matt Hodkinson: https://www.linkedin.com/pulse/how-ask-case-studies-matt-hodkinson/?trackingId=O%2FXw6lkqS6m7ntqJsb7Exg%3D%3D
The Ultimate LinkedIn Messaging Guide - Daniel Disney - Speaker/Trainer/Author : https://www.linkedin.com/in/danieldisney/
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It: https://amzn.to/3IelC7T
Creator Write Club: https://www.meetup.com/pro/coworking/
Join 1000’s London-centred founders, creators, freelancers and makers in the #techlondon slack channel at #techlondon.com
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He talks about the concept of MEHscapology, which is the idea of escaping the MEH of business. Matt emphasises the necessity of being unique and transparent about what you discuss in order to stand out and capture someone's attention.
Matt also talks about how important it is to target the appropriate people and make them feel like they've never heard or seen anything like it before. He stresses the need of using several languages and matching the buyer's speed.
According to Matt, positioning is about people's perceptions, which is the prism through which ideal purchasers evaluate a value proposition. He strongly opposes mass outreach methods like dripify and duck soup and offers a new way.
Matt also addresses the significance of engagement metrics and advocates discontinuing paid outreach until they find an organic avenue that works for them.
Where to reach them:
Matt on LinkedIn: https://www.linkedin.com/in/matthodkinson/
MEHscapalogy: https://amzn.to/42D0jF8
Total Growth Ownership; https://totalgrowthownership.com/
How to ask for case studies by Matt Hodkinson: https://www.linkedin.com/pulse/how-ask-case-studies-matt-hodkinson/?trackingId=O%2FXw6lkqS6m7ntqJsb7Exg%3D%3D
The Ultimate LinkedIn Messaging Guide - Daniel Disney - Speaker/Trainer/Author : https://www.linkedin.com/in/danieldisney/
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It: https://amzn.to/3IelC7T
Creator Write Club: https://www.meetup.com/pro/coworking/
Join 1000’s London-centred founders, creators, freelancers and makers in the #techlondon slack channel at #techlondon.com
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