TRL 161: The Fastest Way to Become a Respected Thought Leader in Your Space with Stephanie Lee

That Remote Life | Interviews with Digital Nomads and Location Independent Entrepreneurs

Today on the podcast Mitko (@mitkoka) is joined by Stephanie Lee (@superLEE7) the founder of CloutMonster where she helps clients like Ramit Sethi get featured in publications like Forbes, Business Insider, The New York Times, and many others.

During this interview, Stephanie shared why she decided to retire from the digital nomad lifestyle after doing it for over 3 years, the benefits that can come from building a personal brand, and she broke down her Slingshot Method which you can use to get featured in top publications.

💬 Topics Discussed:

• Why Steph decided to settle in L.A. after being a digital nomad
• How Steph became a digital nomad
• What made Steph retire from the digital nomad lifestyle
• The way constant traveling affects your relationships
• Growing as a person through digital nomadism
• The benefits of being featured in mainstream media
• How online entrepreneurs changed the way they interact with media over the years
• How to get published without a significant following
• Being published as an already established figure
• What opportunities can arise after being featured in a publication
• How to get on the radar of press and media
• The concept of Clout Monster
• Creating content VS being interviewed
• The level of control you have over content
• How to come up with your story and use it effectively
• Mistakes people make when they want to be published
• Ways of proving yourself to an editor
• Should you save your best content for large platforms?
• Is it okay to reuse and repackage the same ideas?
• How do podcasts fit into media strategies and building clout?
• The Slingshot Method for building clout
• Steph’s tips on starting out with publications
• Do local publications hold any weight for large media outlets?
• Making your content compelling and interesting to the media

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🎒 Resources:

• https://cloutmonster.com/
• twitter.com/superlee7
• https://cloutmonster.com/newsletter/
• https://cloutmonster.com/bonus-pitch/
• https://www.bodybuilding.com/
• https://www.entrepreneur.com/
• https://www.forbes.com/
• https://www.nytimes.com/
• https://www.businessinsider.com/
• https://www.wsj.com/
• https://twitter.com/ramit
• https://www.amazon.com/Will-Teach-You-Be-Rich/dp/1523516879
• https://www.smartpassiveincome.com/listen/
• https://www.eofire.com/podcast/
• https://www.jasonfeifer.com/build-for-tomorrow/
• https://lifehacker.com/
• https://www.thrillist.com/
• https://www.dickiebush.com/