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EP04 | Branded Spaces & Digital Futures - Nick Lodge, Onside
Manage episode 343783437 series 2859044
Konten disediakan oleh That Sports Merch Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh That Sports Merch Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
TSMP talk to Nick Lodge from Onside Brand. Nick's an expert in branded space activation projects and has an extensive retail brand history - most notably where sports merchandise is concerned, with adidas. Hear how club stores and branded spaces have evolved over the last 10 years, alongside some on Nick's favourite projects, including how Manchester United's Old Trafford megastore was flipped from Nike to adidas in just 1 week! We find out what went well, and more interestingly - what didn't go to plan at all! Nick also talks to us about what future sports club physical spaces and digital experiences will look like. It's not just about the store footprint...Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices
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Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson
24 episode
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