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Hiring for success - navigating the challenges of scaling your team w/ Tracy Arno [Episode 5]
Manage episode 424038187 series 3565971
Konten disediakan oleh Pierre Mol and Pronto Marketing. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Pierre Mol and Pronto Marketing atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the $5 Million Milestone Podcast, Tracy Arno, owner of Essence Recruitment, shares her insights on optimizing recruiting strategies for growing businesses.
⏱️ Timestamps:
0:00 Introduction
1:04 Unique challenges faced by professional service companies in regulated industries
4:40 Strategies for connecting with ideal clients on LinkedIn
9:06 Posting frequency and content strategy on LinkedIn
11:19 Importance of having a social media presence, even if not directly used for gaining clients
12:04 Using social media for recruiting purposes
18:05 Developing social media strategies for different types of professional service companies
22:33 Risks of going straight to advertising without building a strong social media presence first
26:31 The role of social media in humanizing B2B companies and building reputation
32:03 Approaching sensitive topics in social media advertising for professional service companies
35:26 Types of content professional service companies should post on social media
38:34 Importance of online reviews and how to handle them effectively
41:18 Key steps in getting started with a social media strategy for professional service companies
45:38 Measuring success and key performance indicators (KPIs)
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