Managing Header Bidding Latency for Publishers - Talk with Gabriel DeWitt

The Ad Ops Podcast

This week on the podcast we talked publisher side latency and header bidding with Gabriel DeWitt, who is the VP of Technical Operations at Index Exchange. Gabe was highly recommended to us as the person to break down the complexities of latency and what most publishers can do to speed their site up. The most frequently talked about concept within latency is the affect that header bidding is having on publisher site. Gabe has an interesting perspective on this and doesn’t think that header bidding has to slow a site down. In many instances it can actually make ads load faster.