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S4 E2 - Ana Milicevic - Media

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Manage episode 381387149 series 3312064
Konten disediakan oleh Wayne Blodwell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Wayne Blodwell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.


Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for advertisers.


In this episode Wayne & Ana reference a brilliant article from the Sparrow One newsletter, which can be found here - https://sparrowone.substack.com/p/recalculating-the-new-math-in-media



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

40 episode

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iconBagikan
 
Manage episode 381387149 series 3312064
Konten disediakan oleh Wayne Blodwell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Wayne Blodwell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.


Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for advertisers.


In this episode Wayne & Ana reference a brilliant article from the Sparrow One newsletter, which can be found here - https://sparrowone.substack.com/p/recalculating-the-new-math-in-media



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

40 episode

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