#557: AI and First-Party Data in Print with Stefanie Cortes, RRD

The Agile Brand™ with Greg Kihlström

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4M ago 19:18

MP3•Beranda episode

In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD’s latest Print Impact Report.

Stefanie Cortes is the Director of Strategic Analysis for the Direct Marketing division of RRD where she is responsible for positioning the company’s leading solutions in the one-to-one marketing space. Key to her role is identifying market trends and shifts, and ensuring the company’s service offerings are in sync with evolving client needs. Stefanie draws from 17 years of experience in various areas of marketing strategy and execution.

RESOURCES

RRD Print Impact Report: https://www.rrd.com/resources/research-report/print-impact-report-2024

RRD website: https://www.rrd.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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