The Importance of ROI in Selling AI Solutions to Americans: Interview with Franziska Kirschner of Intropy AI

The American Market Alchemist

Franziska Kirschner is British, and co-founder and CEO of Intropy AI.
I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.
I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took.
She discusses the challenges and opportunities of working with traditional industries in the US compared to several other European countries, and the differences in attitidues to AI.
As for selling to Americans, she shares that it's all about focusing on ROI, no matter what the industry.
Franziska emphasizes the value of connecting with industry experts and understanding the language and values of the target market.
And bonus: Intropy is looking for software engineers to join their team.
You can contact Franziska to know more via LinkedIn: www.linkedin.com/in/frankirsch
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Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
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🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
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