From Newsroom to Boardroom: Claire Brehmer on the Evolution of Media and Public Relations

THE AMNER MARTINEZ PODCAST

In this episode, Claire Brehmer, a seasoned professional in media, public relations, and corporate communications, joins the host to discuss her career journey from TV news to PR and the evolving role of media. Claire shares insights on how traditional media like radio and print still play a critical role despite the rise of digital platforms, and how social media strategy is essential for modern businesses. The conversation also explores the importance of storytelling in PR, and how Claire’s role at a real estate development company involves sharing impactful stories, such as their work on community-building projects like the "Extreme Builds" for families facing brain trauma.

Claire also reflects on how podcasting has revolutionized media, giving organizations and individuals a platform to tell stories that wouldn’t fit into traditional news formats. The episode touches on leadership in the Midwest, corporate evolution, and how businesses must adapt to avoid stagnation.

Notable Timestamps:

00:00:13 – Introduction of Claire Brehmer and her transition from TV news to PR.

00:02:42 – Breaking down the differences between PR, media relations, and communications.

00:07:34 – The conversation around how technology reaches different regions at different speeds.

00:12:05 – Storytelling through social media and press releases: combining old and new strategies.

00:17:47 – Discussion on the evolution of roles like social media managers and graphic designers in the current business landscape.

00:25:06 – The impact of podcasting on media and storytelling, with Claire reflecting on her experience as both a listener and content creator.

00:43:11 – An overview of Hubble’s "Extreme Builds" project, including their work for brain trauma patients and children with disabilities.

00:47:16 – How Claire’s role involves telling meaningful stories about the company’s community efforts and volunteer projects.

This episode is packed with valuable insights into the evolving landscape of media, PR, and corporate storytelling, making it a must-listen for professionals in the field.