Expertly-Crafted Experiences and Top-Tier Service: How to Build a Luxury Photography Brand with Lindsay Walden

The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

Have you ever caught yourself thinking, “I wish I could have a luxury brand, but…”

Well today, Lindsay Walden is here to address those “but”s. Because you’re probably not lacking talent or clientele or even location, the first thing you need to address is your trepidation. When it comes to luxury, confidence and willingness to step into the space in the first place is what keeps most photographers on the outside.

In this episode, Lisa chats with Lindsay all about her workflow for luxury clients, how she structures her sales, and why positioning in the luxury market matters as much (if not more) than anything else. We also dive deep into the money hang-ups that keep many women from even attempting to break into the luxury photography space.

If you’ve been trying to establish a luxury brand, but are struggling to find clients, this is the episode you need. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:21] How Lindsay went from snapping scenes underwater to maternity photography and how the photography landscape has changed during her career

[06:37] What a luxury photography experience looks like with Lindsay (and why she focuses on digital image sales)

[11:14] The key elements you need to cultivate a luxury photography brand

[17:25] How Lindsay tailors each session to her clients

[22:12] How Lindsay structures her pricing to expenditures like props, wardrobe, etc

[25:17] Pricing mistakes that photographers make over and over

[34:57] The fears photographers make up for themselves (ie. luxury clients are harder to work with)

[40:10] The market doesn’t care and how that can be freeing for photographers

Tune in to this episode for the encouragement you need to start cultivating your luxury photography brand!
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/expertly-crafted-experiences-and-top-tier-service-how-to-build-a-luxury-photography-brand-with-lindsay-walden/

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