It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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How to Uncover Buyer Needs
MP3•Beranda episode
Manage episode 425510874 series 1017446
Konten disediakan oleh Force Management. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Force Management atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Understanding the needs of the buyer is the critical component of any sales process, and successfully doing so encompasses a wide spectrum of sales best practices. Joining us to shed light on this topic is Force Management Facilitator John Boney. In his first appearance on the Audible-Ready Sales Podcast, John hammers home the strategies necessary to get to the root of a customer’s pain. He discusses:
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
…
continue reading
- The importance of active listening.
- Identifying patterns while refraining from assumption-making.
- Conducting a thorough needs assessment during a customer conversation.
- Dealing with a buyer’s resistance to questioning.
- The need for quantifiable metrics.
- The WAIT acronym: “Why Am I Talking?”
Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Selling to the CPO (Chief People Officer) | Ascender Insights Event
- Attaching to the Biggest Business Problem | Ascender Insights Event
- Selling to the CISO (Chief Information Security Officer) | Ascender Insights Event
- Active Listening | Ascender Course
- Executing Your Discovery Strategy | Ascender Course
- Overcoming Seller Deficit Disorder | Ascender Video
- Preparing for Sales Conversations | Ascender Video
- Improve Your Active Listening Skills | Podcast
- Sales Qualification Best Practices: How to Back up Your Deal | Podcast
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
277 episode
MP3•Beranda episode
Manage episode 425510874 series 1017446
Konten disediakan oleh Force Management. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Force Management atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Understanding the needs of the buyer is the critical component of any sales process, and successfully doing so encompasses a wide spectrum of sales best practices. Joining us to shed light on this topic is Force Management Facilitator John Boney. In his first appearance on the Audible-Ready Sales Podcast, John hammers home the strategies necessary to get to the root of a customer’s pain. He discusses:
Here are some additional resources:
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
…
continue reading
- The importance of active listening.
- Identifying patterns while refraining from assumption-making.
- Conducting a thorough needs assessment during a customer conversation.
- Dealing with a buyer’s resistance to questioning.
- The need for quantifiable metrics.
- The WAIT acronym: “Why Am I Talking?”
Here are some additional resources:
- Get MEDDICC Certified on Ascender!
- Selling to the CPO (Chief People Officer) | Ascender Insights Event
- Attaching to the Biggest Business Problem | Ascender Insights Event
- Selling to the CISO (Chief Information Security Officer) | Ascender Insights Event
- Active Listening | Ascender Course
- Executing Your Discovery Strategy | Ascender Course
- Overcoming Seller Deficit Disorder | Ascender Video
- Preparing for Sales Conversations | Ascender Video
- Improve Your Active Listening Skills | Podcast
- Sales Qualification Best Practices: How to Back up Your Deal | Podcast
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
277 episode
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