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Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing Factory
Manage episode 419757913 series 3422484
Konten disediakan oleh Linda Fanaras. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Linda Fanaras atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers.
Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.
02:59 Influencer Marketing Basics
05:51 B2B vs. B2C: Navigating Influencer Marketing
12:39 Success Stories and the Power of Authenticity
15:27 Building Strong Influencer-Brand Relationships
17:35 Global Growth Strategies for Influencer Marketing
20:00 Analyzing Success in Influencer Marketing Campaigns
21:43 Overcoming Challenges and Embracing Continuous Learning
23:35 Closing Remarks and Contact Information
More on Alessandro:
https://theinfluencermarketingfactory.com/
https://www.linkedin.com/in/alessandrobogliari
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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