5 prospecting metrics you can’t afford to ignore, with Thibaut Souyris

The B2B Sales Podcast

In this episode, Thibaut dives into the critical metrics every B2B sales professional should monitor to enhance their prospecting performance. Whether you're an individual contributor or a manager, understanding these metrics can help you pinpoint what's working and what needs improvement in your sales process.

Main Topics Covered:

• Prospects Added to Your Sequence: Importance of initiating contacts and monitoring additions to your sales sequence.
• LinkedIn Connection Acceptance Rate: Strategies for improving LinkedIn connection requests and the significance of monitoring acceptance rates.
• Reply Rates: Why securing replies is crucial and how it serves as a leading indicator of your prospecting success.
• Meeting Booked Rate: How tracking meetings booked from replies can indicate overall sequence effectiveness.
• Show Up Rate: The importance of not just setting meetings but also ensuring prospects attend, and how to improve this metric.

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