

We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.
Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharing it all—plus a few trade secrets they’ve picked up over 20 years in the game.
Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.
Hit play. It’s gonna be awesome.
99 episode
We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom.
Ryan Freng, John Shoemaker, and the Backflip crew tackle all the ups, downs, and unexpected plot twists of running a production company, a creative marketing studio… or whatever they’re calling themselves these days. From getting started and failing spectacularly to finding success and navigating daily challenges, they’re sharing it all—plus a few trade secrets they’ve picked up over 20 years in the game.
Whether you’re here to build your brand, level up your video skills, or just enjoy a good behind-the-scenes story, you’re in the right place.
Hit play. It’s gonna be awesome.
99 episode
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