))
181: Meet an account planning pioneer, Robin Hafitz.
Manage episode 435326683 series 3436930
Konten disediakan oleh Creative Brief Workshops LLC. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Creative Brief Workshops LLC atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
She was a founding partner at Mad Dogs & Englishmen in New York (thank you Dave Dye for your encyclopedic memory!). And today, she runs her own strategy consulting firm, Open Mind Strategy. Henry Gomez and I are thrilled to welcome Robin Hafitz to a sit-down chat on The Brief Bros.
Robin was one of the first five American practitioners of account planning, what we now call strategy. And she has some stories to share about those early days. But this is more than a trip down memory lane. Robin shares her insights on insights, briefs, brands and clients. And her working relationship with her co-founding partner, Nick Cohen.
Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
100 episode
Bagikan
