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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach
Manage episode 327697392 series 2941560
Konten disediakan oleh Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Have you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are?
My guests are writer Juliette Mitchell from Architypal and Darren Leach and
Simon Drayson from architectural practice George and James.
In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people! We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business.
Timestamps
00:04: Introduction
02:42: Where the name George & James Architects comes from
03:27: How George & James started
05:19: Meeting Juliette and developing the website
12:11: Wanting to remain professional
15:35: Words shape the business
19:17: A shameless plug for new staff, and the blog
25:02: Website FAQs
28:20: Advice for starting to develop a web site
33:01: Archiboo shortlist and the RIBA plan of works
39:18: Final thoughts
Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news
Sharing is caring
If you've learned something from listening why not share it with one other person in your network who you think will find it useful. As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show. Oh, and thanks by the way, your support is much appreciated.
Resources
The Abbas Marketing website
The George and James website
The Alternative Guide to the RIBA Plan of Works
The Architypal website
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
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