How Alex Halperin Built WeedWeek, A B2B Outlet That Covers California's Cannabis Industry The Business Of Content podcast

Artwork

Business News Tech News Simon Owens Journalism Marketing Media Technology media journalist

Konten disediakan oleh Simon Owens and Media journalist. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Simon Owens and Media journalist atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Business of Content « »
How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry

1M ago 36:56

Bagikan

MP3•Beranda episode

Konten disediakan oleh Simon Owens and Media journalist. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Simon Owens and Media journalist atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions.

In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.

… continue reading

103 episode

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

Artwork

How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry

The Business of Content

30 subscribers

published 1M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Simon Owens and Media journalist. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Simon Owens and Media journalist atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions.

In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.

… continue reading

103 episode

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

すべてのエピソード

×

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

Dengarkan 500+ topik