How Alts.co Monetizes Its Massive Newsletter With An Investor Membership Platform The Business Of Content podcast

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How Alts.co monetizes its massive newsletter with an investor membership platform

8d ago 21:49

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Konten disediakan oleh Simon Owens and Media journalist. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Simon Owens and Media journalist atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternative investments like art, baseball cards, and rare books. But the most serious investors in its audience want access to actual deal flow, and to gain that access they sign up for Altea, a high-priced membership community that actually vets potential deals and allows them to invest. Not only does Alts.co generate revenue through the annual membership, but it also charges for management fees and carried interest. In essence, Alts.co is a media company that monetizes via an investment firm.

In a recent interview, co-founder Stefan von Imhof explained why his company settled on this model, how it sources deals, and why he eventually wants to stop selling sponsorships within the newsletter.

… continue reading

103 episode

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

Artwork

How Alts.co monetizes its massive newsletter with an investor membership platform

The Business of Content

30 subscribers

published 8d ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Simon Owens and Media journalist. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Simon Owens and Media journalist atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When people sign up for the Alts.co newsletter, they’re looking to read its deep dives into alternative investments like art, baseball cards, and rare books. But the most serious investors in its audience want access to actual deal flow, and to gain that access they sign up for Altea, a high-priced membership community that actually vets potential deals and allows them to invest. Not only does Alts.co generate revenue through the annual membership, but it also charges for management fees and carried interest. In essence, Alts.co is a media company that monetizes via an investment firm.

In a recent interview, co-founder Stefan von Imhof explained why his company settled on this model, how it sources deals, and why he eventually wants to stop selling sponsorships within the newsletter.

… continue reading

103 episode

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

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