What it takes to build your own business with Lara Schmoisman

The Business Serum with Laura Lee Botsacos

Today on The Business Serum Podcast, Laura Lee is interviewing Lara Schmoisman, CEO and Founder of The Darl, a worldwide marketing agency. Lara is an immigrant from Buenos Aires, Argentina. Armed with her signature “Sexy Accent” and an outstanding work ethic, she worked her way up starting in the field of entertainment both behind the camera and in front of the camera as an interviewer on the red carpet. From there, as she grew her family, she began her journey to becoming the marketing guru of today, set out to empower people to achieve their best at all costs.

Lara goes into depth about what it takes to start a worldwide business with employees in different countries, and how to manage that with a family. She also discusses the importance of mentorship and the difference between being a “Boss” and a Leader.
Things You’ll Learn

• Anyone can be a boss, but being a leader requires having followers that you are constantly mentoring and giving the opportunity to grow even if that means apart from you.
• Lara advises that a person starting out in business should first identify his/her/their audience, make a plan, and decide where he/she/they are going to compete.
• One of the biggest mistakes people make when starting out in business is trying to copy someone else’s strategy.

Follow Lara Schmoisman on Instagram: @laraschmoisman

Check out the Coffee No. 5 Podcast, hosted by Lara Schmoisman, here.

Follow Laura Lee on Instagram: @lauraleebotsacos

For more information about the podcast, check out our website here.

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