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THE EVOLUTION OF OUR MARKETING STRATEGY | With Luna Aziz, Joe Feehan, and Heather Frierson | The Business Spotlight
Manage episode 455767435 series 3549906
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Join Heather on The Business Spotlight Podcast as she dives into an inspiring conversation with Luna and Joe Feehan, the dynamic founders of Legendairy Milk. In this episode, Heather introduces Luna as the founder and CEO, and Joe as the COO, as they share their remarkable journey from personal breastfeeding challenges to building a thriving business. Luna recounts how she started experimenting with various herbs to create effective milk supply blends, leading to an organic business growth spurred by word-of-mouth and social media. The discussion touches on their best practices, the hurdles they faced, and the vision and mission driving Legendairy Milk. Heather and Joe also open up about their health struggles, with Joe mentioning a persistent cough and Heather sharing her similar experience, highlighting the importance of health and perseverance in business.
Heather, Luna, and Joe delve into the evolution of Legendairy Milk's marketing strategy, from a modest Etsy shop to an omni-channel presence on platforms like Amazon, Target, and Walmart. They emphasize the significance of being channel-agnostic and the advantages of a diverse distribution network in adapting to market changes. The conversation also explores the emotional support Legendairy Milk provides to mothers, their plans to expand their product line to include children's and women's health products, and their new sister account, Legendary Women. Tune in to learn about the challenges of scaling a business, the importance of teamwork, and their mission to destigmatize women's health issues while empowering mothers and women everywhere.
You can get in touch with Luna Aziz and Joe Feehan here on LinkedIn: / legendairy-milk
🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website:
https://www.businessspotlightseries.com
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