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708: The role of creativity in advertising
Manage episode 455876535 series 2679551
James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.
Join us and grab a copy of his book here: https://amzn.to/3VtKkaY
787 episode
Manage episode 455876535 series 2679551
James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.
Join us and grab a copy of his book here: https://amzn.to/3VtKkaY
787 episode
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