Artwork

Konten disediakan oleh Cannes Lions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cannes Lions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Why is it so hard to prove the value of creativity?

25:18
 
Bagikan
 

Manage episode 234332125 series 167885
Konten disediakan oleh Cannes Lions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cannes Lions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself. In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.
  continue reading

Satu episode

Artwork
iconBagikan
 
Manage episode 234332125 series 167885
Konten disediakan oleh Cannes Lions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Cannes Lions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself. In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.
  continue reading

Satu episode

Semua episode

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat