Career Transitions: A Conversation with Michelle Harmon-Madsen, CMO at SponsorUnited

The Career Refresh with Jill Griffin

Michelle Harmon-Madsen, Chief Marketing Officer (CMO) at SponsorUnited, capitalizes on her extensive 25+ years of experience in marketing and business transformation. This episode underscores her positive methodology and explores her career pivots, shedding light on her challenges and the strategic application of her prior skills for sustained growth and relevance. We also discuss:

• The art of storytelling for impactful communication
• Strategies for creating and maintaining momentum in one's career
• Effective networking techniques and the value of informational interviews
• Criteria for evaluating potential candidates
• Why she uses the "margarita test" to foster authentic networking connections

Show Guest

Michelle Harmon-Madsen, CMO at SponsorUnited, leverages 25+ years of experience in marketing and business transformation. Her role encompasses brand marketing, content, demand generation, research, and PR, underpinning brand growth. Previously, as CMO at AccuWeather and in senior roles at ShopperX Lab, FreshDirect, and 19 Entertainment (responsible for American Idol and So You Think You Can Dance sponsorships), Michelle has excelled in fostering customer-centric businesses and new revenue streams. Her passion for advancing women's leadership in marketing, media, and tech is evident in her role as co-chair of the Executive Achievement Committee at She Runs It. Michelle is a proud alumna of Pennsylvania State University, actively contributing to alumni organizations, and she resides in New York, NY, with her husband and daughter. Follow her on LinkedIn

Mentioned on the Show

Section School

LinkedIn Learning

Support the Show.

Jill Griffin helps leaders and teams thrive in today's complex workplace. Leveraging her extensive experience to drive multi-million-dollar revenues for brands like Coca-Cola, Microsoft, Samsung, and Hilton Hotels, Jill applies a strategic lens to workplace performance, skillfully blending strategy and mindset to enhance productivity, teamwork, and career satisfaction across diverse organizations.
Visit JillGriffinCoaching.com for more details on:

• Book a 1:1 Career Strategy and Executive Coaching HERE
• Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture
• Team Dynamics training to increase retention, communication, goal setting, and effective decision-making
• Keynote Speaking
• Grab a personal Resume Refresh with Jill Griffin HERE

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Chapter

1. Career Pivots and Marketing Success (00:00:00)

2. Storytelling and Career Advancement (00:12:57)

3. Career Pivots and Networking Advice (00:22:32)

4. Find Inspiration in Books and Podcasts (00:33:10)