EP272 Harnessing artificial intelligence (AI) and content marketing for profitability

The Cash Rich Exit Podcast

Welcome back to “I’m a Millionaire! So, now what?” with me, your host, Colleen O'Connell-Campbell. Today, I am excited to bring you my guest Susan Diaz, Founder and CEO of c+p digital. A content marketer and community builder, Susan is the author of “UNboring: take your content marketing from blah to brilliant”. She is currently in the process of defining the category of ‘AI agencies’ for founder-led brands.

🔍 This episode is the 3rd in my trio of conversations on remarkable marketing moves in a recession. The first was with Glenn Schmelzle, the Chief Data Analyst at the Marketing What’s New agency (EP 269), and the second was with Brock Murray, CEO and Co-founder of seoplus+ (EP 270), to understand their unique perspectives on utilizing data and content in marketing strategies. This conversation with Susan rounds out my trio of thinking for you, Self-made Nation.

🧠 Susan’s body of work highlights the potential of AI in supercharging marketing productivity and efficiency

🔑 We discuss the power of niche marketing, the benefits of conducting a content audit, and exploring unique ways to repurpose content for greater engagement

If you’re looking for more information on using AI for your business, Susan offers 'The AI Advantage' premium program designed to help business harness the power of AI by teaching you the art of prompting - a critical skill in the modern business world 🌐https://cp.digital/the-ai-advantage/

Join me, as I bring you these diverse business minds and practical strategies, all aimed at supporting your journey to becoming the best version of yourself as a business owner.

There’s so much more to the podcast. Have a listen! 🎧

Return visitor to my podcast? Don't forget to leave me a 5-star rating. Your support keeps us motivated to bring you more insightful conversations like these ⭐⭐⭐⭐⭐

***

I’m a Millionaire! So now what? is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.

All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.

This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.

Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.