EP304 Blending Passion and Purpose

The Cash Rich Exit Podcast

Welcome to The Cash Rich Exit Podcast, where we discuss the entrepreneurial journey from inception through to a successful exit. I’m Colleen O’Connell-Campbell, your host and Wealth Advisor at RBC Dominion Securities. Today, we're joined by Sheena Brady, the dynamic founder of tease, a company that’s redefining wellness with its unique tea and botanical-infused essentials.

🌿 From Hospitality to Health: Sheena shares her body of work from a decade-long career in hospitality to discovering the potent world of tea and functional botanicals. This pivot was a career change and a personal health revelation that inspired the foundations of tease. Sheena discusses how early challenges and a serendipitous introduction to tea sommelier training sparked her entrepreneurial spirit.

💪 Empowering Women Entrepreneurs: A passionate advocate for women in business, Sheena talks about founding the Founders Fund, an initiative that supports underrepresented women entrepreneurs through funding, education, and mentorship. This effort reflects her commitment to creating opportunities for women, mirroring her own journey of overcoming the obstacles to success.

🌱 Sustainability and Impact: Tease isn’t just about tea; it’s about creating a sustainable and impactful business. Sheena delves into how Tease has integrated sustainability into every aspect of its operations, from product development to community engagement. Her approach not only enhances the brand's market appeal but also sets a new standard for ethical business practices.

🔗 Key Takeaways for Entrepreneurs:

Understand Your Wealth Gap: Sheena emphasizes the importance of knowing what resources you need to maintain your lifestyle without your daily business operations.

Invest in Protection: She encourages considering safeguards to protect against unforeseen health issues that could impact personal finances and business operations.

Plan for Non-Sale Exits: Sheena’s story highlights the need for alternative exit strategies that ensure both financial security and legacy preservation.

📢 If you’re contemplating your exit strategy, or how to infuse more purpose into your entrepreneurial ventures, let’s connect. I offer a complimentary one-on-one wealth gap analysis to help you navigate your options and plan effectively. Reach out on LinkedIn or email to book your session.

Thank you for tuning in to today’s episode. If Sheena’s story has inspired you or sparked ideas for your own business journey, I’d love to hear from you. And remember, building a business is about crafting a legacy - not just for financial gain but for community impact. Until next time, keep striving towards your own cash-rich exit.

TTFN, ta-ta for now!