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112. Nobody ever wants to buy software, with Toby Chapman-Dawe
Manage episode 295802857 series 2360471
Ellis talks to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software.
Toby is Managing Director of Strand. Toby specialises in communicating the business benefits of enterprise technology. Formerly a journalist in the UK writing for trade and national press, Toby transferred to the world of advertising in the Netherlands. Later, he moved back to magazine publishing and conference management in the UK. Toby now runs Strand, the global writing and design agency that serves the enterprise technology sector. And he keeps bees, though not at Strand. (We did not talk about the bees.)
More information:
Toby Chapman Dawe's profile on LinkedIn
Take our quiz:
What type of technical writer are you?
To contact Cherryleaf: info@cherryleaf.com
102 episode
Manage episode 295802857 series 2360471
Ellis talks to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software.
Toby is Managing Director of Strand. Toby specialises in communicating the business benefits of enterprise technology. Formerly a journalist in the UK writing for trade and national press, Toby transferred to the world of advertising in the Netherlands. Later, he moved back to magazine publishing and conference management in the UK. Toby now runs Strand, the global writing and design agency that serves the enterprise technology sector. And he keeps bees, though not at Strand. (We did not talk about the bees.)
More information:
Toby Chapman Dawe's profile on LinkedIn
Take our quiz:
What type of technical writer are you?
To contact Cherryleaf: info@cherryleaf.com
102 episode
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