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18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror

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Konten disediakan oleh The ClickZ Digital Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The ClickZ Digital Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.
  continue reading

33 episode

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iconBagikan
 
Manage episode 309981397 series 3027283
Konten disediakan oleh The ClickZ Digital Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The ClickZ Digital Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.
  continue reading

33 episode

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