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24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt

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Konten disediakan oleh The ClickZ Digital Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The ClickZ Digital Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.
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33 episode

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Fetch error

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Manage episode 309981391 series 3027283
Konten disediakan oleh The ClickZ Digital Marketing Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The ClickZ Digital Marketing Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.
  continue reading

33 episode

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