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Customer Experience in Financial Services

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Konten disediakan oleh ImpactInstitute. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh ImpactInstitute atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered.

In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency, and protection? And as trust becomes ever more central to consumer engagement, what role do marketers play in the how those principles are carried and expressed?

Tune in today.

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

  continue reading

206 episode

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iconBagikan
 
Manage episode 425827106 series 1392561
Konten disediakan oleh ImpactInstitute. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh ImpactInstitute atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered.

In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency, and protection? And as trust becomes ever more central to consumer engagement, what role do marketers play in the how those principles are carried and expressed?

Tune in today.

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

  continue reading

206 episode

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