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The change-making power of First Nations perspectives
Manage episode 421130319 series 2390253
On today’s episode of The CMO Show, we’re taking a look at how Indigenous ways of knowing, being, and doing all have a profound effect on marketing campaign success.
Mark chatted to two special guests today - Michael Mehmet, Associate Professor in Marketing at the University of Wollongong, and Alisha Geary, Indigenous entrepreneur and co-founder of skincare brand ThirstyTurtl.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
206 episode
Manage episode 421130319 series 2390253
On today’s episode of The CMO Show, we’re taking a look at how Indigenous ways of knowing, being, and doing all have a profound effect on marketing campaign success.
Mark chatted to two special guests today - Michael Mehmet, Associate Professor in Marketing at the University of Wollongong, and Alisha Geary, Indigenous entrepreneur and co-founder of skincare brand ThirstyTurtl.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
206 episode
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