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How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

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Manage episode 449963752 series 2585347
Konten disediakan oleh Mike Gelb. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mike Gelb atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.

We discuss:

  • How legacy brands create their dog food
  • The inspiration behind Jinx
  • Her nutrition philosophy for pets
  • Sourcing the right manufacturing partners & convincing them to work on Jinx
  • Approach to testing if the product tastes good
  • The reasons why she raised venture money (most recently a Series B)
  • How she launched online
  • Why Walmart has been a great partner for a premium brand
  • Jinx’s market positioning compared to other premium dog food brands
  • Approach to launching SKUs & new products
  • How she thinks about celebrity partnerships & more
  continue reading

381 episode

Artwork
iconBagikan
 
Manage episode 449963752 series 2585347
Konten disediakan oleh Mike Gelb. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mike Gelb atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.

We discuss:

  • How legacy brands create their dog food
  • The inspiration behind Jinx
  • Her nutrition philosophy for pets
  • Sourcing the right manufacturing partners & convincing them to work on Jinx
  • Approach to testing if the product tastes good
  • The reasons why she raised venture money (most recently a Series B)
  • How she launched online
  • Why Walmart has been a great partner for a premium brand
  • Jinx’s market positioning compared to other premium dog food brands
  • Approach to launching SKUs & new products
  • How she thinks about celebrity partnerships & more
  continue reading

381 episode

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