Shifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside

The Content Cocktail Hour

"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside

In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen explains how businesses can shift away from traditional, cold approaches by learning from B2C and D2C brands, making their content more human and relatable. She also shares insights from her time at Patagonia and discusses the role of AI in improving operational efficiency.

In this episode, you’ll learn:

• Integrating AI into your work and how it can boost operational efficiency
• Why you should start creating content like B2C and D2C brands
• AI isn't a replacement for human creativity but a tool that enhances it

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Jen on LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/

Check out Superside:https://www.superside.com/

Timestamps

(00:00) Jen’s work at Patagonia and background

(07:40) “Creative is the new targeting”

(11:54) How AI boosts efficiency and creativity

(17:08) Repurposing content using AI

(25:08) What B2B can learn from B2C and D2C brands