Episode One: Collaboration and Your Brand with Kevin Abbott of Barrel of Monks

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Join us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate and the impact collaborations have on a breweries brand. During this episode, you’ll learn how Kevin began his journey in the world of craft beer, his early experience as a brewer for Funky Buddha, and how this led to him becoming a co-founder/co-owner of a brewery that exclusively brews Belgian-style beers. From there. we will dive into brewery collaboration, why breweries collaborate, and how collaboration can help your brands position, awareness, and reputation. Sit back, relax, and let’s get crafting!