339: Mike Gao Speaks about Working for NBA China

The CUSP Show

In a special edition, Joe and guest host Mike Schretter’25 welcome Mike Gao’25, social content and publishing project employee with the NBA Global Partnerships ( China) and Part-Time Columbia Student to learn about how he navigates being a student and working for the NBA. Mike Gao and Schretter share their collegiate basketball journey. Gao discusses how he developed a passion for social content and discusses going viral. He also discusses time management and balancing mental health. Gao also speaks about his current role with the NBA and promoting content to Chinese basketball fans . He also discussed the impact of the NBA on the Chinese communities, the evolution of content, and how his upbringing brought him to where he is today. Lastly, he goes into the skills he learned, and how he wants to overcome doubters . The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart) and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28)​​ managing social media efforts. Links: Linkedin: https://www.linkedin.com/in/mike-gao-1a1573229/ Mike’s Instagram: https://www.instagram.com/mike_gao35/