Spend the afternoon with the boys guilt free. Hang out with Hayes, Noodles and the O-Dog as they talk Leafs, sports and pretty much everything that catches their attention.
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Konten disediakan oleh Columbia Sports Management. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Columbia Sports Management atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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388: Ricardo Fort Talks the Growth of Sponsorship Marketing in Sports
MP3•Beranda episode
Manage episode 434314160 series 134637
Konten disediakan oleh Columbia Sports Management. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Columbia Sports Management atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Joe and Tom welcome Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation. Ricardo Fort talks about his passion for marketing, his transition to brand marketing in sports, and how his background helped him get a holistic view of sports. He expands on how the sponsorship business has grown in sports, the demands of sponsorships today, and the impact of media on sponsorships. Ricardo also speaks about the metrics brands look at for success for their business, including how it works globally successfully and unsuccessfully. Additionally, Ricardo discusses the different agencies that work with the brand to make these activations come to life outside of the initial contract. Lastly, he talks about AI’s future impact on the brand marketing business and the properties with great potential for successful sponsorship appeal. Links: https://www.linkedin.com/in/ricardofort/?originalSubdomain=pt https://sportbyfort.com/ https://x.com/sportbyfort?lang=en
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304 episode
MP3•Beranda episode
Manage episode 434314160 series 134637
Konten disediakan oleh Columbia Sports Management. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Columbia Sports Management atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Joe and Tom welcome Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation. Ricardo Fort talks about his passion for marketing, his transition to brand marketing in sports, and how his background helped him get a holistic view of sports. He expands on how the sponsorship business has grown in sports, the demands of sponsorships today, and the impact of media on sponsorships. Ricardo also speaks about the metrics brands look at for success for their business, including how it works globally successfully and unsuccessfully. Additionally, Ricardo discusses the different agencies that work with the brand to make these activations come to life outside of the initial contract. Lastly, he talks about AI’s future impact on the brand marketing business and the properties with great potential for successful sponsorship appeal. Links: https://www.linkedin.com/in/ricardofort/?originalSubdomain=pt https://sportbyfort.com/ https://x.com/sportbyfort?lang=en
…
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