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From Disney Stores to Minor League Baseball: Mike's Journey in Sports Merchandising
Manage episode 429007477 series 3481093
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Creativity meets cultural celebration in the world of IronPigs merchandise! This episode gives you an insider's look at how unique logos and branding concepts come to life. Mike opens up about the inspiration behind beloved designs like the Shoofly Pie logo and the heartwarming stories tied to the Copa de la Diversión initiative, which honors local Hispanic culture with themes like Coquí and Mama Juana. From the fighting bacon logo to upcoming reimaginations of fan-favorite characters, uncover how these creative merchandising strategies strengthen the bond between the team and its community.
Planning and strategy are the backbone of successful merchandising, and Mike has the stories to prove it. From the rationale behind launching summer crew neck sweatshirts to the innovative idea of including bags of sprinkles with ice cream hats for National Ice Cream Day, every detail is meticulously crafted. Learn about the collaborative efforts with social media teams for effective marketing campaigns and get a sneak peek into exciting future projects. Plus, enjoy engaging stories from other baseball enthusiasts and discover fascinating projects that connect fans with teams across various leagues. This episode is a treasure trove of creativity, strategy, and baseball passion.
Mike: https://twitter.com/Loochyface
The Iron Pigs:
Twitter: https://twitter.com/IronPigs
Instagram: https://www.instagram.com/lhvironpigs/
Web: https://www.milb.com/lehigh-valley
Stadium Food Girl:
Instagram: https://www.instagram.com/stadiumfoodgirl/
TikTok: https://www.tiktok.com/@stadiumfoodgirl
Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles
Chapter
1. Minor League Baseball Merchandising Success (00:00:00)
2. Baseball Team Merchandising Strategies (00:07:47)
3. Creative Logo Design Process in Baseball (00:17:29)
4. Innovative Baseball Merchandising Strategies (00:31:32)
5. Baseball Fan Podcast Roundup (00:38:11)
158 episode
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