86. Digital Marketing for Forensic Accountants with Tatiana Spears

The Data Sleuth Podcast

In this season of the Data Sleuth Podcast, join Leah Wietholter as she discusses the business of forensic accounting with successful professionals who have done just that! As part of this series, Workman Forensics and podcast guests are providing free resources and tools to accompany each episode to help you with your practice whether you’re just starting out or wanting to take it to the next level. Make sure to listen to the end of the episode to find out how to download! Lastly, during the last episode of the season, we are going to answer all of your questions - so if you have any questions about the business of forensic accounting, send them to Leah via YouTube, LinkedIn, or by emailing us at [e-mail].

Today’s episode with Tatiana Spears is all about things for a forensic accounting professional to consider in the ecosystem that is digital marketing. In this episode, Tatiana and Leah discuss:

• Start creating content even if it’s messy
• Areas to find inspiration for content
• How an online course fits into a digital marketing strategy
• Is email marketing dead?

Tatiana Spears is Vice President of Marketing & Communications at CareATC, a leading employer-sponsored healthcare provider. With over a decade of marketing and communications experience, Tatiana has collaborated and led teams in various sectors including healthcare, banking and information technology. Most notably, Tatiana has contributed to the launch of the first U.S. crypto banking app with Vast Bank; the first FDA-approved mobile balance testing app with Sway Medical; and successfully raised $2 million dollars for a non-profit capital campaign. She has also worked on projects for top brands including Nintendo, Whole Foods, General Electric, SAP and Coinbase. Tatiana is originally from Los Angeles, California and currently lives in Syracuse, New York with her husband and two children. She loves to bake, hike, spend time with friends and family, and whisper sweet nothings to her overworked Nespresso machine.

LinkedIn: Tatiana Spears

Twitter: @tatiaspears

RESOURCES MENTIONED IN TODAY’S EPISODE

To access the downloads discussed in this episode, visit: datasleuthpodcast.com

Content Confident Course: The way you promote your business online can make all the difference. Let me teach you how to create content with ease and confidence.

To learn more about the Investigation Game Education Edition, visit: workmanforensics.com/tig-educators

Order your copy of Leah’s book, Data Sleuth: Using Data in Forensic Accounting and Fraud Investigations today on Amazon!

CONNECT WITH WORKMAN FORENSICS

Connect with Workman Forensics

Youtube: @WorkmanForensics

Facebook: @wforensics

Twitter: @wforensics

Instagram: @wforensics

LinkedIn: @workmanforensics

Subscribe and listen to this and more episodes of The Data Sleuth® Podcast on Apple Podcasts, Spotify, Android, or anywhere you listen.