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'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says

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Manage episode 429115376 series 2514033
Konten disediakan oleh The Digiday Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Digiday Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to ​​Tubi CMO Nicole Parlapiano.

“I feel like we’re watching the war,” she said. “The relationship in entertainment [between streaming platforms], which took me a lot to understand was, we're not all at war because we all need each other in a way.”

On the latest episode of the Digiday Podcast, Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.

  continue reading

402 episode

Artwork
iconBagikan
 
Manage episode 429115376 series 2514033
Konten disediakan oleh The Digiday Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Digiday Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to ​​Tubi CMO Nicole Parlapiano.

“I feel like we’re watching the war,” she said. “The relationship in entertainment [between streaming platforms], which took me a lot to understand was, we're not all at war because we all need each other in a way.”

On the latest episode of the Digiday Podcast, Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.

  continue reading

402 episode

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