Kevin Lee on Balancing Innovation, Agency Operations, and Growth

The Digital Agency Growth Podcast

Ever wondered how a SaaS company successfully pivots to a full-service agency model? In this episode of the Digital Agency Growth Podcast, we sit down with Kevin Lee, the marketing mad scientist and CEO of Didit, a digital agency with a fascinating 25-year history. Kevin shares the inside scoop on Didit's evolution from a SaaS platform to a full-service agency, the strategic thinking behind their 11 acquisitions, and the challenges of balancing sales growth with maintaining service quality. This week, episode 242 of The Digital Agency Growth Podcast is about balancing innovation, agency operations, and growth!

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Dan Englander and Kevin Lee shares the importance of understanding your client roster so that you can make better long-term decisions and actionable steps you can take today to find a balance between your number of clients and staff size.

Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He also founded GivingForward.org, a cause-marketing nonprofit focused on generating revenues for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. Kevin invents marketing technology solutions for Didit clients and has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.

In this episode, Dan and Kevin Lee discuss the following:

• The evolution of an agency from SaaS to full service.
• Challenges and wins from multiple business acquisitions.
• The importance of diversifying your client base to your comfort level.
• Balancing your passions with your business responsibilities.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH KEVIN LEE:

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Didit

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

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Chapter

1. Kevin Lee on Balancing Innovation, Agency Operations, and Growth (00:00:00)

2. Kevin Lee's background and the origins of Didit. (00:02:45)

3. Didit's transition from a SaaS platform to a full-service agency. (00:05:50)

4. Challenges of becoming a one-stop shop and the importance of acquisitions. (00:13:19)

5. What to look for in an acquisition. (00:22:31)

6. Concentration risk and balancing client acquisition. (00:25:53)

7. Sales team structure and Kevin Lee's involvement in sales. (00:29:06)