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Advertising on social media with Vasia Apostolaki
Manage episode 435183869 series 3531075
Konten disediakan oleh Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands.
We discuss why social media advertising is so effective, ethical issues, and areas for future development.
As usual we also discuss some interesting academic research in this area.
You can connect with Vasia on LinkedIn: https://www.linkedin.com/in/apostolaki/
Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk
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