4. CTV, Engagement, & Skippy The Bush Kangaroo

The Digital Distillery - A Travel Guide to Digital Media & Marketing

Since its popularisation in the family home, Television has been somewhat of a household idol.
Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.
Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its traditional and modern counterparts.
We also look at this study's results, the different CTV advertising options available, and which are most effective. The answer may surprise you, it did me!
This episode is brought to you as always by The Digital Distillery.
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

Chapter

1. Intro (00:00:00)

2. Long-Winded Story About A Bush Kangaroo (00:00:41)

3. Post Long-Winded Story (00:04:00)

4. What is CTV (00:04:28)

5. Introducing Sarah Lewis (00:05:17)

6. Whats The Difference Between CTV & Traditional (00:05:44)

7. CTV Targeting (00:07:27)

8. How Do We Measure Engagement? (00:08:36)

9. The Different Brain States of Engagement (00:10:48)

10. The Results (00:12:17)

11. What Do We Want (00:12:44)

12. What is Changing? (00:13:42)

13. Summary (00:15:15)

14. Different Types of CTV (00:15:44)

15. Outro/Credits (00:17:40)